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THE VOICE OF THE WELLNESS COMMUNITY

Welcome to Our NWI Brand Guide

The National Wellness Institute logo is the primary signature of our organization. Below are color palettes and guidance when using the NWI logo or creating content to promote programs and resources related to our organization.

Download our brand guidelines here.

NWI Primary Color Pallet

Legacy Blue (Main Color)
#34BAD3
R: 52 G: 186 B: 211
C: 67 M: 3 Y: 15 K: 0

NWI Navy 
#215887
R: 33 G: 88 B: 135
C: 76 M: 0 Y: 0 K:47

NWI Gray
#636466
R: 99 G:100 B: 102
C: 3 M: 2 Y: 0 K: 60

NWI Dark Gray
#333333
R: 51 G: 51 B: 51
C: 0 M: 0 Y:0 K: 80

CWP Primary
#643A6C
R: 100 G: 58 B: 108
C: 67 M: 88 Y: 30 K: 15

CWP Secondary Color
#AA6DBD
R: 170 G: 109 B: 189
C: 36 M: 66 Y: 0 K: 0

Wellfinder Primary
#2C5922
R: 44 G: 89 B: 34
C: 80 M: 40 Y: 100 K: 37

Wellfinder Secondary Color
#4FA43D
R: 79 G: 164 B: 61
C: 73 M: 12 Y: 100 K: 0

Wellness Competency Color
#BD2D27
R: 189 G: 45 B: 39
C: 18 M: 95 Y: 98 K: 8

Wellness Competency Color
#EE7A1F
R: 238 G: 122 B: 31
C: 3 M: 64 Y: 100 K: 0

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